The NEW Entertainment Industry — It’s Everywhere!
Up until recently, if you wanted to be in the entertainment industry, you pretty much had to be in one of a few places. There was Los Angeles, of course, and New York, for news and indie film, and London and the other hubs of the overseas industry. You would pack up all your worldly belongings and move to one of those places where, hope-upon-hope, you would try and “break in” to the industry.
It was all about getting past the gate-keepers – the agents and producers and studio heads and network brass – and gaining entrance into the exclusive club. In other words, you needed someone on the inside of this very elite circle to welcome you into the industry and give you permission (a job, a studio deal, funding) in order for you to be a “practicing” member of the industry.
Yes, that elite circle part of the industry is alive and well and, in most ways, the walls are still as high as they once were. But the internet has broken down the real wall, the one between creators and their audience. You don’t have to get someone at Paramount to hire you to direct a movie. You don’t need CBS to put you in a sitcom. You can create your own entertainment industry online and find your own audience.
Sure, that’s not an easy 1 – 2 – 3 process. Your content must be appealing and buzz-worthy and you must persevere. It would be best if you loved creating it so much that people couldn’t stop you from doing it if they tried. But the fact of the matter is that now you have no excuses not to “make it real” and get it in front of your audience.
Like Nadia G of The Bitchin’ Kitchen who turned her punk princess cooking style into a hit online TV show or The Fowler Sisters with their haul videos (think “shopping porn”) eventually garnering over 100 million hits on YouTube, you too can build a following online. And here’s the thing…
If you do it right, that elite Hollywood establishment that’s hard to break into, they will come looking for YOU.
Who are your favorite do-it-yourself-ers on the web? Or are YOU doing it yourself? Let us know in the comments… a little self-promotion couldn’t hurt you!
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