The MediaShift blog bills itself as “Your Guide to the Digital Media Revolution” and, I have to say, no matter who you are, it most likely will live up to the name. Created and maintained by PBS, MediaShift does an extremely thorough job of tracking new media’s effect on society and culture.

There are sections devoted to “Legacy Media” (newspapers, radio, TV, books), “Business” (content related to how business models, advertising, marketing, and PR are evolving), “Social Media,” “Global View,” “Culture,” “Education,” and “Embeds” (“first hand reports from newspapers, TV, radio, and journalism schools”).

Within each of these sections, a wide variety of writers with backgrounds in the educational field and in the “real world” report on their areas of expertise. Included in this impressive lineup (within the “Culture” section) ‘s YII Inside Scoop profile subject Jason Feinberg (click here to read that post) covering “MusicShift,” most recently with this insightful post, “The Year in Digital Music and Predictions for 2010.”

My only complaint with MediaShift is that, even with it’s individual sections, it’s cumbersome to try and keep up with. I guess that’s the trouble with covering a ‘revolution’ – there are a lot of threads to follow. My advice (which I have to follow myself) is to pick a few particularly interesting writers and/or relevant areas to keep up with and leave all the rest to sort out when things calm down in the digital media world. Whenever that might be. 

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